Fuzzy Math Internship - Summer 2019
Background
Ecosystem Map
For this project, we started off by learning as much as we could about our client's unique history. Through discussions with them, I created an ecosystem map that fully outlined their relationships with other organizations, park visitors, and even their specific plots of land.
Design Principles
I also worked with the client and the rest of our team to create a set of six design principles that we could return to reference and use as goalposts for the project moving forward.
Discovery
Survey
To help us understand more about Big Marsh from the outside, we created a survey that was targeted towards visitors' personal interests, their experiences with Big Marsh, and website-specific questions. The survey used a good mix of both closed and open-ended questions. Our survey had a great response, and gave us tons and tons of great information to build on.
Stakeholder Interviews
To learn more about Big Marsh's internal goals and history, I also created a discussion guide and interviewed 5 members of the board, an allied organization, and an employee of Friends of Big Marsh. This information combined with our survey data lead us to a set of recommendations for both our work on the website in the following month as well as long-term suggestions for the organization as a whole.
Design
Concepting
Using our research synthesis, we created interaction concepts for different site features, and roughly sketched out ideas for each page. This time was focused on examining different approaches to some of the more difficult problems we would be facing.
Wireframing
My design work really kicked off once I entered the wireframing stage. Starting with our concepts, I created wireframes for each page and each page archetype on mobile to support our visual designer and developer so they could create visual comps and the eventual full website.
